"When I was with Canada Trust in 1999 I was first introduced to and began to work with Johanna. At that time I was the advertising manager overseeing all the Canada Trust, Winter and Fall investment campaigns. When TD Bank acquired Canada Trust in 2000, Johanna was one of only a very few individuals that knew of the merger and was instrumental in facilitating a significant national multi-media campaign announcing the merger. Johanna also played a key role in obtaining the TD Canada Trust account after the merger. She was well respected within the TD Canada Trust marketing team and always brought her A game to the table. I personally enjoyed working with her and appreciated her valuable insight, strategic thinking and innovative media plans she developed and executed. I was always impressed at the extra value she was able to achieve on our media buys.  Not only was Johanna passionate about delivering results but was always a pleasure to work with. I appreciated her dedication, dependability, friendliness and good nature.

Later in my career (2014) when working as the Director of Advertising for FreshBooks, I reached out to Johanna and hired her as an Advertising Consultant to assist me on an RFP process and agency selection for media, direct response and creative agencies.  She was invaluable in this process. She helped develop a scoring criteria and weighting for evaluation of all RFPs and agency pitch presentations as well as providing the recommendation and rationale for the CMO approval on the agency short-lists and contract negotiations. She also consulted on a market test to determine a media mix performance for FreshBooks.

I again hired Johanna two years later in 2016 for further help on an evaluation and recommendation on radio and television media proposals. "

"I worked with Johanna in the early 2000’s on the Home Hardware account; I was an agency rep and Johanna was their media buyer, and we collaborated extensively over that time.  Johanna’s dedication to her client’s interests, vast marketing knowledge and diligent work ethic set up a very dependable and trustworthy working relationship.  Countless times, I have seen her go the extra mile to make sure things were 100% for her clients.  A true professional, she is also a genuinely pleasant person to work with, which, in my opinion, is why she has represented so many respected businesses over time."

"I had the pleasure of working with Johanna starting back in 2000 at Mediacom. It was my first job in media and Johanna was my immediate supervisor. She was patient and very helpful throughout my training and always made herself available when I had any questions or problems. She taught me the ins and outs of the business including analytical strategy and dynamic execution. I learned the value and importance of good communication especially when dealing with coworkers in different departments, clients, and suppliers. I admired her strong work ethic and her client service skills. Her clients could always depend on Johanna for her dedication to providing meaningful results. Her mentorship guided me within the industry for the following 10 years and continued to help me when I changed fields. She still remains one of my go-to people for her thoughtful advice."